diff --git a/engine/apps/alerts/integration_options_mixin.py b/engine/apps/alerts/integration_options_mixin.py
index b5b00a41..a0a81bab 100644
--- a/engine/apps/alerts/integration_options_mixin.py
+++ b/engine/apps/alerts/integration_options_mixin.py
@@ -69,7 +69,6 @@ class IntegrationOptionsMixin:
         "grouping_id",
         "resolve_condition",
         "acknowledge_condition",
-        "group_verbose_name",
         "source_link",
     ]
 
diff --git a/engine/apps/alerts/migrations/0007_populate_verbose_name.py b/engine/apps/alerts/migrations/0007_populate_verbose_name.py
new file mode 100644
index 00000000..89d6fc44
--- /dev/null
+++ b/engine/apps/alerts/migrations/0007_populate_verbose_name.py
@@ -0,0 +1,23 @@
+# Generated by Django 3.2.15 on 2022-09-01 16:54
+
+from django.db import migrations
+
+from apps.alerts.models import AlertReceiveChannel
+from apps.alerts.tasks import update_verbose_name_for_alert_receive_channel
+
+
+def populate_verbose_name(apps, _):
+    pks = AlertReceiveChannel.objects_with_deleted.values_list("pk", flat=True)
+    for pk in pks:
+        update_verbose_name_for_alert_receive_channel.delay(pk)
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('alerts', '0006_alertgroup_alerts_aler_channel_ee84a7_idx'),
+    ]
+
+    operations = [
+        migrations.RunPython(populate_verbose_name, migrations.RunPython.noop),
+    ]
diff --git a/engine/apps/alerts/models/alert.py b/engine/apps/alerts/models/alert.py
index 8f5b272a..a41d3f12 100644
--- a/engine/apps/alerts/models/alert.py
+++ b/engine/apps/alerts/models/alert.py
@@ -179,19 +179,19 @@ class Alert(models.Model):
         is_resolve_signal = False
         is_acknowledge_signal = False
         group_distinction = None
-        group_verbose_name = "Incident"
 
         acknowledge_condition_template = template_manager.get_attr_template(
             "acknowledge_condition", alert_receive_channel
         )
         resolve_condition_template = template_manager.get_attr_template("resolve_condition", alert_receive_channel)
         grouping_id_template = template_manager.get_attr_template("grouping_id", alert_receive_channel)
-        # use get_default_attr_template because there is no ability to customize group_verbose_name, only default value
-        group_verbose_name_template = template_manager.get_default_attr_template(
-            "group_verbose_name", alert_receive_channel
-        )
-        if group_verbose_name_template is not None:
-            group_verbose_name, _ = apply_jinja_template(group_verbose_name_template, raw_request_data)
+
+        # set verbose_name to web title to allow alert group searching based on verbose_name
+        web_title_template = template_manager.get_attr_template("title", alert_receive_channel, render_for="web")
+        if web_title_template:
+            group_verbose_name = apply_jinja_template(web_title_template, raw_request_data)[0] or None
+        else:
+            group_verbose_name = None
 
         if grouping_id_template is not None:
             group_distinction, _ = apply_jinja_template(grouping_id_template, raw_request_data)
diff --git a/engine/apps/alerts/models/alert_group.py b/engine/apps/alerts/models/alert_group.py
index 84a0a9aa..1f60ce91 100644
--- a/engine/apps/alerts/models/alert_group.py
+++ b/engine/apps/alerts/models/alert_group.py
@@ -899,7 +899,7 @@ class AlertGroup(AlertGroupSlackRenderingMixin, EscalationSnapshotMixin, models.
             self.resolve(resolved_by=AlertGroup.WIPED)
             self.stop_escalation()
             self.distinction = ""
-            self.verbose_name = "Wiped incident"
+            self.verbose_name = None
             self.wiped_at = timezone.now()
             self.wiped_by = user
             for alert in self.alerts.all():
diff --git a/engine/apps/alerts/tasks/__init__.py b/engine/apps/alerts/tasks/__init__.py
index bf1ad097..48a30b7a 100644
--- a/engine/apps/alerts/tasks/__init__.py
+++ b/engine/apps/alerts/tasks/__init__.py
@@ -1,4 +1,5 @@
 from .acknowledge_reminder import acknowledge_reminder_task  # noqa: F401
+from .alert_group_verbose_name import update_verbose_name, update_verbose_name_for_alert_receive_channel  # noqa:F401
 from .calculcate_escalation_finish_time import calculate_escalation_finish_time  # noqa
 from .call_ack_url import call_ack_url  # noqa: F401
 from .check_escalation_finished import check_escalation_finished_task  # noqa: F401
diff --git a/engine/apps/alerts/tasks/alert_group_verbose_name.py b/engine/apps/alerts/tasks/alert_group_verbose_name.py
new file mode 100644
index 00000000..202df5bc
--- /dev/null
+++ b/engine/apps/alerts/tasks/alert_group_verbose_name.py
@@ -0,0 +1,72 @@
+from django.db.models import Min
+
+from apps.alerts.incident_appearance.templaters import TemplateLoader
+from apps.alerts.tasks.task_logger import task_logger
+from common.custom_celery_tasks import shared_dedicated_queue_retry_task
+from common.jinja_templater import apply_jinja_template
+
+# BATCH_SIZE is how many alert groups will be processed per second (for every individual alert receive channel)
+BATCH_SIZE = 1000
+
+
+def batch_ids(queryset, cursor):
+    return list(queryset.filter(id__gt=cursor).order_by("id").values_list("id", flat=True)[:BATCH_SIZE])
+
+
+@shared_dedicated_queue_retry_task
+def update_verbose_name_for_alert_receive_channel(alert_receive_channel_pk):
+    from apps.alerts.models import AlertGroup
+
+    countdown = 0
+    cursor = 0
+    queryset = AlertGroup.all_objects.filter(channel_id=alert_receive_channel_pk)
+    ids = batch_ids(queryset, cursor)
+
+    while ids:
+        update_verbose_name.apply_async((alert_receive_channel_pk, ids[0], ids[-1]), countdown=countdown)
+
+        cursor = ids[-1]
+        ids = batch_ids(queryset, cursor)
+        countdown += 1
+
+
+@shared_dedicated_queue_retry_task
+def update_verbose_name(alert_receive_channel_pk, alert_group_pk_start, alert_group_pk_end):
+    from apps.alerts.models import Alert, AlertGroup, AlertReceiveChannel
+
+    try:
+        alert_receive_channel = AlertReceiveChannel.objects_with_deleted.get(pk=alert_receive_channel_pk)
+    except AlertReceiveChannel.DoesNotExist:
+        task_logger.warning(f"AlertReceiveChannel {alert_receive_channel_pk} doesn't exist")
+        return
+
+    alert_groups = AlertGroup.all_objects.filter(pk__gte=alert_group_pk_start, pk__lte=alert_group_pk_end).only("pk")
+
+    # get first alerts in 2 SQL queries
+    alerts_info = (
+        Alert.objects.values("group_id")
+        .filter(group_id__gte=alert_group_pk_start, group_id__lte=alert_group_pk_end)
+        .annotate(first_alert_id=Min("id"))
+    )
+    alerts_info_map = {info["group_id"]: info for info in alerts_info}
+
+    first_alert_ids = [info["first_alert_id"] for info in alerts_info_map.values()]
+    first_alerts = Alert.objects.filter(pk__in=first_alert_ids).values("group_id", "raw_request_data")
+    first_alert_map = {alert["group_id"]: alert for alert in first_alerts}
+
+    template_manager = TemplateLoader()
+    web_title_template = template_manager.get_attr_template("title", alert_receive_channel, render_for="web")
+
+    for alert_group in alert_groups:
+        if web_title_template:
+            if alert_group.pk in first_alert_map:
+                raw_request_data = first_alert_map[alert_group.pk]["raw_request_data"]
+                verbose_name = apply_jinja_template(web_title_template, raw_request_data)[0] or None
+            else:
+                verbose_name = None
+        else:
+            verbose_name = None
+
+        alert_group.verbose_name = verbose_name
+
+    AlertGroup.all_objects.bulk_update(alert_groups, ["verbose_name"])
diff --git a/engine/apps/alerts/tests/test_default_templates.py b/engine/apps/alerts/tests/test_default_templates.py
index 63cfd0b8..259aa051 100644
--- a/engine/apps/alerts/tests/test_default_templates.py
+++ b/engine/apps/alerts/tests/test_default_templates.py
@@ -92,7 +92,6 @@ def test_render_group_data_templates(
     assert group_data.group_distinction == template_module.tests.get("group_distinction")
     assert group_data.is_resolve_signal == template_module.tests.get("is_resolve_signal")
     assert group_data.is_acknowledge_signal == template_module.tests.get("is_acknowledge_signal")
-    assert group_data.group_verbose_name == template_module.tests.get("group_verbose_name")
 
 
 def test_default_templates_are_valid():
diff --git a/engine/apps/api/serializers/alert_group.py b/engine/apps/api/serializers/alert_group.py
index df5583c4..f9ecf443 100644
--- a/engine/apps/api/serializers/alert_group.py
+++ b/engine/apps/api/serializers/alert_group.py
@@ -61,7 +61,6 @@ class AlertGroupListSerializer(EagerLoadingMixin, serializers.ModelSerializer):
             "pk",
             "alerts_count",
             "inside_organization_number",
-            "verbose_name",
             "alert_receive_channel",
             "resolved",
             "resolved_by",
diff --git a/engine/apps/api/views/alert_group.py b/engine/apps/api/views/alert_group.py
index 9fd72296..0d44e150 100644
--- a/engine/apps/api/views/alert_group.py
+++ b/engine/apps/api/views/alert_group.py
@@ -192,7 +192,7 @@ class AlertGroupView(
 
     filter_backends = [SearchFilter, filters.DjangoFilterBackend]
     # todo: add ability to search by templated title
-    search_fields = ["public_primary_key", "inside_organization_number"]
+    search_fields = ["public_primary_key", "inside_organization_number", "verbose_name"]
 
     filterset_class = AlertGroupFilter
 
diff --git a/engine/apps/api/views/alert_receive_channel_template.py b/engine/apps/api/views/alert_receive_channel_template.py
index ff8cd923..b1fac13b 100644
--- a/engine/apps/api/views/alert_receive_channel_template.py
+++ b/engine/apps/api/views/alert_receive_channel_template.py
@@ -2,6 +2,7 @@ from rest_framework import mixins, viewsets
 from rest_framework.permissions import IsAuthenticated
 
 from apps.alerts.models import AlertReceiveChannel
+from apps.alerts.tasks import update_verbose_name_for_alert_receive_channel
 from apps.api.permissions import MODIFY_ACTIONS, READ_ACTIONS, ActionPermission, AnyRole, IsAdmin
 from apps.api.serializers.alert_receive_channel import AlertReceiveChannelTemplatesSerializer
 from apps.auth_token.auth import PluginAuthentication
@@ -36,9 +37,14 @@ class AlertReceiveChannelTemplateView(
     def update(self, request, *args, **kwargs):
         instance = self.get_object()
         prev_state = instance.insight_logs_serialized
+        prev_web_title_template = instance.web_title_template
+
         result = super().update(request, *args, **kwargs)
+
         instance = self.get_object()
         new_state = instance.insight_logs_serialized
+        new_web_title_template = instance.web_title_template
+
         write_resource_insight_log(
             instance=instance,
             author=self.request.user,
@@ -46,4 +52,8 @@ class AlertReceiveChannelTemplateView(
             prev_state=prev_state,
             new_state=new_state,
         )
+
+        if new_web_title_template != prev_web_title_template:
+            update_verbose_name_for_alert_receive_channel.delay(instance.pk)
+
         return result
diff --git a/engine/apps/public_api/views/integrations.py b/engine/apps/public_api/views/integrations.py
index 36ef6ea3..5c5df6f3 100644
--- a/engine/apps/public_api/views/integrations.py
+++ b/engine/apps/public_api/views/integrations.py
@@ -5,6 +5,7 @@ from rest_framework.permissions import IsAuthenticated
 from rest_framework.viewsets import ModelViewSet
 
 from apps.alerts.models import AlertReceiveChannel
+from apps.alerts.tasks import update_verbose_name_for_alert_receive_channel
 from apps.auth_token.auth import ApiTokenAuthentication
 from apps.public_api.serializers import IntegrationSerializer, IntegrationUpdateSerializer
 from apps.public_api.throttlers.user_throttle import UserThrottle
@@ -58,17 +59,27 @@ class IntegrationView(
             raise NotFound
 
     def perform_update(self, serializer):
-        prev_state = serializer.instance.insight_logs_serialized
+        instance = serializer.instance
+
+        prev_state = instance.insight_logs_serialized
+        prev_web_title_template = instance.web_title_template
+
         serializer.save()
-        new_state = serializer.instance.insight_logs_serialized
+
+        new_state = instance.insight_logs_serialized
+        new_web_title_template = instance.web_title_template
+
         write_resource_insight_log(
-            instance=serializer.instance,
+            instance=instance,
             author=self.request.user,
             event=EntityEvent.UPDATED,
             prev_state=prev_state,
             new_state=new_state,
         )
 
+        if new_web_title_template != prev_web_title_template:
+            update_verbose_name_for_alert_receive_channel.delay(instance.pk)
+
     def perform_destroy(self, instance):
         write_resource_insight_log(instance=instance, author=self.request.user, event=EntityEvent.DELETED)
         instance.delete()
diff --git a/engine/config_integrations/alertmanager.py b/engine/config_integrations/alertmanager.py
index cb2fa9b6..bfdcff2e 100644
--- a/engine/config_integrations/alertmanager.py
+++ b/engine/config_integrations/alertmanager.py
@@ -116,8 +116,6 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
-group_verbose_name = "Incident"
-
 tests = {
     "payload": {
         "endsAt": "0001-01-01T00:00:00Z",
diff --git a/engine/config_integrations/elastalert.py b/engine/config_integrations/elastalert.py
index 90e9bfcc..73320d53 100644
--- a/engine/config_integrations/elastalert.py
+++ b/engine/config_integrations/elastalert.py
@@ -61,6 +61,4 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
-group_verbose_name = "Incident"
-
 example_payload = {"message": "This alert was sent by user for the demonstration purposes"}
diff --git a/engine/config_integrations/formatted_webhook.py b/engine/config_integrations/formatted_webhook.py
index 6f712a23..6847639f 100644
--- a/engine/config_integrations/formatted_webhook.py
+++ b/engine/config_integrations/formatted_webhook.py
@@ -50,8 +50,6 @@ resolve_condition = '{{ payload.get("state", "").upper() == "OK" }}'
 
 acknowledge_condition = None
 
-group_verbose_name = web_title
-
 example_payload = {
     "alert_uid": "08d6891a-835c-e661-39fa-96b6a9e26552",
     "title": "TestAlert: The whole system is down",
diff --git a/engine/config_integrations/grafana.py b/engine/config_integrations/grafana.py
index 383390c4..4feefd61 100644
--- a/engine/config_integrations/grafana.py
+++ b/engine/config_integrations/grafana.py
@@ -143,10 +143,6 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
-group_verbose_name = """\
-{{ payload.get("ruleName", "Incident") }}
-"""
-
 tests = {
     "payload": {
         "endsAt": "0001-01-01T00:00:00Z",
@@ -257,7 +253,6 @@ tests = {
     "group_distinction": "c6bf5494a2d3052459b4dac837e41455",
     "is_resolve_signal": False,
     "is_acknowledge_signal": False,
-    "group_verbose_name": "Incident",
 }
 
 # Miscellaneous
diff --git a/engine/config_integrations/grafana_alerting.py b/engine/config_integrations/grafana_alerting.py
index ae07e12e..e8942b1e 100644
--- a/engine/config_integrations/grafana_alerting.py
+++ b/engine/config_integrations/grafana_alerting.py
@@ -120,8 +120,6 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
-group_verbose_name = "Incident"
-
 tests = {
     "payload": {
         "endsAt": "0001-01-01T00:00:00Z",
diff --git a/engine/config_integrations/heartbeat.py b/engine/config_integrations/heartbeat.py
index f051a44c..e339b56f 100644
--- a/engine/config_integrations/heartbeat.py
+++ b/engine/config_integrations/heartbeat.py
@@ -26,6 +26,4 @@ resolve_condition = '{{ payload.get("is_resolve", False) == True }}'
 
 acknowledge_condition = None
 
-group_verbose_name = '{{ payload.get("title", "Title") }}'
-
 example_payload = {"foo": "bar"}
diff --git a/engine/config_integrations/inbound_email.py b/engine/config_integrations/inbound_email.py
index b934e35a..4ecac8e4 100644
--- a/engine/config_integrations/inbound_email.py
+++ b/engine/config_integrations/inbound_email.py
@@ -49,5 +49,3 @@ grouping_id = '{{ payload.get("title", "")}}'
 resolve_condition = '{{ payload.get("state", "").upper() == "OK" }}'
 
 acknowledge_condition = None
-
-group_verbose_name = web_title
diff --git a/engine/config_integrations/kapacitor.py b/engine/config_integrations/kapacitor.py
index d5f013fe..3d761766 100644
--- a/engine/config_integrations/kapacitor.py
+++ b/engine/config_integrations/kapacitor.py
@@ -56,8 +56,6 @@ resolve_condition = '{{ payload.get("level", "").startswith("OK") }}'
 
 acknowledge_condition = None
 
-group_verbose_name = '{{ payload.get("id", "") }}'
-
 example_payload = {
     "id": "TestAlert",
     "message": "This alert was sent by user for the demonstration purposes",
diff --git a/engine/config_integrations/maintenance.py b/engine/config_integrations/maintenance.py
index 957e53e9..d27405ef 100644
--- a/engine/config_integrations/maintenance.py
+++ b/engine/config_integrations/maintenance.py
@@ -49,5 +49,3 @@ grouping_id = None
 resolve_condition = None
 
 acknowledge_condition = None
-
-group_verbose_name = "Incident"
diff --git a/engine/config_integrations/manual.py b/engine/config_integrations/manual.py
index 43f4852b..fdcaadaa 100644
--- a/engine/config_integrations/manual.py
+++ b/engine/config_integrations/manual.py
@@ -58,5 +58,3 @@ grouping_id = """{{ payload }}"""
 resolve_condition = None
 
 acknowledge_condition = None
-
-group_verbose_name = web_title
diff --git a/engine/config_integrations/slack_channel.py b/engine/config_integrations/slack_channel.py
index d01c186b..cd8ef14f 100644
--- a/engine/config_integrations/slack_channel.py
+++ b/engine/config_integrations/slack_channel.py
@@ -39,6 +39,4 @@ resolve_condition = None
 
 acknowledge_condition = None
 
-group_verbose_name = '<#{{ payload.get("channel", "") }}>'
-
 source_link = '{{ payload.get("amixr_mixin", {}).get("permalink", "")}}'
diff --git a/engine/config_integrations/webhook.py b/engine/config_integrations/webhook.py
index 113efc56..4a3b0b73 100644
--- a/engine/config_integrations/webhook.py
+++ b/engine/config_integrations/webhook.py
@@ -60,6 +60,4 @@ resolve_condition = """\
 {%- endif %}"""
 acknowledge_condition = None
 
-group_verbose_name = web_title
-
 example_payload = {"message": "This alert was sent by user for the demonstration purposes"}
diff --git a/engine/settings/prod_without_db.py b/engine/settings/prod_without_db.py
index 88261cbb..fe99bed1 100644
--- a/engine/settings/prod_without_db.py
+++ b/engine/settings/prod_without_db.py
@@ -139,6 +139,8 @@ CELERY_TASK_ROUTES = {
     "apps.schedules.tasks.drop_cached_ical.drop_cached_ical_for_custom_events_for_organization": {"queue": "critical"},
     "apps.schedules.tasks.drop_cached_ical.drop_cached_ical_task": {"queue": "critical"},
     # LONG
+    "apps.alerts.tasks.alert_group_verbose_name.update_verbose_name_for_alert_receive_channel": {"queue": "long"},
+    "apps.alerts.tasks.alert_group_verbose_name.update_verbose_name": {"queue": "long"},
     "apps.alerts.tasks.check_escalation_finished.check_escalation_finished_task": {"queue": "long"},
     "apps.grafana_plugin.tasks.sync.start_sync_organizations": {"queue": "long"},
     "apps.grafana_plugin.tasks.sync.sync_organization_async": {"queue": "long"},
diff --git a/grafana-plugin/src/models/alertgroup/alertgroup.types.ts b/grafana-plugin/src/models/alertgroup/alertgroup.types.ts
index 8f5e231b..d704c34e 100644
--- a/grafana-plugin/src/models/alertgroup/alertgroup.types.ts
+++ b/grafana-plugin/src/models/alertgroup/alertgroup.types.ts
@@ -72,7 +72,6 @@ export interface Alert {
   silenced_until: string;
   started_at: string;
   last_alert_at: string;
-  verbose_name: string;
   dependent_alert_groups: Alert[];
   status: IncidentStatus;
   short?: boolean;