diff --git a/engine/apps/grafana_plugin/tasks/sync.py b/engine/apps/grafana_plugin/tasks/sync.py
index 829fb923..757a61ac 100644
--- a/engine/apps/grafana_plugin/tasks/sync.py
+++ b/engine/apps/grafana_plugin/tasks/sync.py
@@ -27,7 +27,9 @@ CLEANUP_PERIOD = timezone.timedelta(hours=13)
 def start_sync_organizations():
     sync_threshold = timezone.now() - SYNC_PERIOD
 
-    organization_qs = Organization.objects.filter(last_time_synced__lte=sync_threshold)
+    organization_qs = Organization.objects.filter(last_time_synced__lte=sync_threshold) | Organization.objects.filter(
+        last_time_synced__isnull=True
+    )
 
     active_instance_ids, is_cloud_configured = get_active_instance_ids()
     if is_cloud_configured:
diff --git a/engine/apps/grafana_plugin/tests/test_sync.py b/engine/apps/grafana_plugin/tests/test_sync.py
index 984dae26..ddf93d37 100644
--- a/engine/apps/grafana_plugin/tests/test_sync.py
+++ b/engine/apps/grafana_plugin/tests/test_sync.py
@@ -6,7 +6,11 @@ from django.test.utils import override_settings
 from django.utils import timezone
 
 from apps.alerts.models import AlertReceiveChannel
-from apps.grafana_plugin.tasks.sync import cleanup_empty_deleted_integrations, run_organization_sync
+from apps.grafana_plugin.tasks.sync import (
+    cleanup_empty_deleted_integrations,
+    run_organization_sync,
+    start_sync_organizations,
+)
 
 
 class SyncOrganization(object):
@@ -45,6 +49,19 @@ class TestGcomAPIClient:
         return self.info
 
 
+@pytest.mark.django_db
+def test_start_sync_organization_filter(make_organization):
+    make_organization(last_time_synced=timezone.now())
+    org2 = make_organization(last_time_synced=None)
+    org3 = make_organization(last_time_synced=timezone.now() - timezone.timedelta(days=30))
+
+    with patch("apps.grafana_plugin.tasks.sync.sync_organization_async.apply_async") as mock_sync:
+        start_sync_organizations()
+    assert mock_sync.call_count == 2
+    mock_sync.assert_any_call((org2.pk,), countdown=0)
+    mock_sync.assert_any_call((org3.pk,), countdown=1)
+
+
 @pytest.mark.django_db
 def test_sync_organization_skip(
     make_organization,