diff --git a/engine/apps/alerts/paging.py b/engine/apps/alerts/paging.py
index b03f52d7..5121d017 100644
--- a/engine/apps/alerts/paging.py
+++ b/engine/apps/alerts/paging.py
@@ -16,6 +16,7 @@ from apps.alerts.tasks.notify_user import notify_user_task
 from apps.schedules.ical_utils import get_cached_oncall_users_for_multiple_schedules
 from apps.schedules.models import OnCallSchedule
 from apps.user_management.models import Organization, Team, User
+from common.utils import escape_html
 
 UserNotifications = list[tuple[User, bool]]
 
@@ -145,6 +146,10 @@ def direct_paging(
     if alert_group and alert_group.resolved:
         raise DirectPagingAlertGroupResolvedError
 
+    # https://github.com/grafana/oncall-private/issues/2760
+    title = escape_html(title)
+    message = escape_html(message)
+
     if title is None:
         title = _construct_title(from_user, team, users)
 
diff --git a/engine/apps/alerts/tests/test_paging.py b/engine/apps/alerts/tests/test_paging.py
index 0528782d..d6bad7a2 100644
--- a/engine/apps/alerts/tests/test_paging.py
+++ b/engine/apps/alerts/tests/test_paging.py
@@ -312,3 +312,25 @@ def test_construct_title(make_organization, make_team, make_user_for_organizatio
     assert _construct_title(from_user, team, multiple_users) == _title(
         f"{team.name}, {user1.username}, {user2.username} and {user3.username}"
     )
+
+
+@pytest.mark.django_db
+def test_direct_paging_title_and_message_are_html_escaped(make_organization, make_user_for_organization):
+    dirty_input = "<script>alert('hacked');</script>"
+    clean_input = "&lt;script&gt;alert('hacked');&lt;/script&gt;"
+
+    organization = make_organization()
+    from_user = make_user_for_organization(organization)
+    other_user = make_user_for_organization(organization)
+
+    direct_paging(organization, from_user, dirty_input, dirty_input, users=[(other_user, False)])
+
+    # alert group created
+    alert_groups = AlertGroup.objects.all()
+    assert alert_groups.count() == 1
+    ag = alert_groups.get()
+    alert = ag.alerts.get()
+
+    assert ag.web_title_cache == clean_input
+    assert alert.title == clean_input
+    assert alert.message == clean_input
diff --git a/engine/common/utils.py b/engine/common/utils.py
index 395a1306..dc20b9ec 100644
--- a/engine/common/utils.py
+++ b/engine/common/utils.py
@@ -249,7 +249,7 @@ def clean_markup(text):
 
 
 def escape_html(text):
-    return html.escape(text, quote=False)
+    return html.escape(text, quote=False) if text else text
 
 
 def urlize_with_respect_to_a(html):