diff --git a/engine/apps/alerts/integration_options_mixin.py b/engine/apps/alerts/integration_options_mixin.py
index a0a81bab..b5b00a41 100644
--- a/engine/apps/alerts/integration_options_mixin.py
+++ b/engine/apps/alerts/integration_options_mixin.py
@@ -69,6 +69,7 @@ class IntegrationOptionsMixin:
         "grouping_id",
         "resolve_condition",
         "acknowledge_condition",
+        "group_verbose_name",
         "source_link",
     ]
 
diff --git a/engine/apps/alerts/migrations/0007_populate_verbose_name.py b/engine/apps/alerts/migrations/0007_populate_verbose_name.py
deleted file mode 100644
index 89d6fc44..00000000
--- a/engine/apps/alerts/migrations/0007_populate_verbose_name.py
+++ /dev/null
@@ -1,23 +0,0 @@
-# Generated by Django 3.2.15 on 2022-09-01 16:54
-
-from django.db import migrations
-
-from apps.alerts.models import AlertReceiveChannel
-from apps.alerts.tasks import update_verbose_name_for_alert_receive_channel
-
-
-def populate_verbose_name(apps, _):
-    pks = AlertReceiveChannel.objects_with_deleted.values_list("pk", flat=True)
-    for pk in pks:
-        update_verbose_name_for_alert_receive_channel.delay(pk)
-
-
-class Migration(migrations.Migration):
-
-    dependencies = [
-        ('alerts', '0006_alertgroup_alerts_aler_channel_ee84a7_idx'),
-    ]
-
-    operations = [
-        migrations.RunPython(populate_verbose_name, migrations.RunPython.noop),
-    ]
diff --git a/engine/apps/alerts/models/alert.py b/engine/apps/alerts/models/alert.py
index a41d3f12..8f5b272a 100644
--- a/engine/apps/alerts/models/alert.py
+++ b/engine/apps/alerts/models/alert.py
@@ -179,19 +179,19 @@ class Alert(models.Model):
         is_resolve_signal = False
         is_acknowledge_signal = False
         group_distinction = None
+        group_verbose_name = "Incident"
 
         acknowledge_condition_template = template_manager.get_attr_template(
             "acknowledge_condition", alert_receive_channel
         )
         resolve_condition_template = template_manager.get_attr_template("resolve_condition", alert_receive_channel)
         grouping_id_template = template_manager.get_attr_template("grouping_id", alert_receive_channel)
-
-        # set verbose_name to web title to allow alert group searching based on verbose_name
-        web_title_template = template_manager.get_attr_template("title", alert_receive_channel, render_for="web")
-        if web_title_template:
-            group_verbose_name = apply_jinja_template(web_title_template, raw_request_data)[0] or None
-        else:
-            group_verbose_name = None
+        # use get_default_attr_template because there is no ability to customize group_verbose_name, only default value
+        group_verbose_name_template = template_manager.get_default_attr_template(
+            "group_verbose_name", alert_receive_channel
+        )
+        if group_verbose_name_template is not None:
+            group_verbose_name, _ = apply_jinja_template(group_verbose_name_template, raw_request_data)
 
         if grouping_id_template is not None:
             group_distinction, _ = apply_jinja_template(grouping_id_template, raw_request_data)
diff --git a/engine/apps/alerts/models/alert_group.py b/engine/apps/alerts/models/alert_group.py
index 1f60ce91..84a0a9aa 100644
--- a/engine/apps/alerts/models/alert_group.py
+++ b/engine/apps/alerts/models/alert_group.py
@@ -899,7 +899,7 @@ class AlertGroup(AlertGroupSlackRenderingMixin, EscalationSnapshotMixin, models.
             self.resolve(resolved_by=AlertGroup.WIPED)
             self.stop_escalation()
             self.distinction = ""
-            self.verbose_name = None
+            self.verbose_name = "Wiped incident"
             self.wiped_at = timezone.now()
             self.wiped_by = user
             for alert in self.alerts.all():
diff --git a/engine/apps/alerts/tasks/__init__.py b/engine/apps/alerts/tasks/__init__.py
index 48a30b7a..bf1ad097 100644
--- a/engine/apps/alerts/tasks/__init__.py
+++ b/engine/apps/alerts/tasks/__init__.py
@@ -1,5 +1,4 @@
 from .acknowledge_reminder import acknowledge_reminder_task  # noqa: F401
-from .alert_group_verbose_name import update_verbose_name, update_verbose_name_for_alert_receive_channel  # noqa:F401
 from .calculcate_escalation_finish_time import calculate_escalation_finish_time  # noqa
 from .call_ack_url import call_ack_url  # noqa: F401
 from .check_escalation_finished import check_escalation_finished_task  # noqa: F401
diff --git a/engine/apps/alerts/tasks/alert_group_verbose_name.py b/engine/apps/alerts/tasks/alert_group_verbose_name.py
deleted file mode 100644
index 202df5bc..00000000
--- a/engine/apps/alerts/tasks/alert_group_verbose_name.py
+++ /dev/null
@@ -1,72 +0,0 @@
-from django.db.models import Min
-
-from apps.alerts.incident_appearance.templaters import TemplateLoader
-from apps.alerts.tasks.task_logger import task_logger
-from common.custom_celery_tasks import shared_dedicated_queue_retry_task
-from common.jinja_templater import apply_jinja_template
-
-# BATCH_SIZE is how many alert groups will be processed per second (for every individual alert receive channel)
-BATCH_SIZE = 1000
-
-
-def batch_ids(queryset, cursor):
-    return list(queryset.filter(id__gt=cursor).order_by("id").values_list("id", flat=True)[:BATCH_SIZE])
-
-
-@shared_dedicated_queue_retry_task
-def update_verbose_name_for_alert_receive_channel(alert_receive_channel_pk):
-    from apps.alerts.models import AlertGroup
-
-    countdown = 0
-    cursor = 0
-    queryset = AlertGroup.all_objects.filter(channel_id=alert_receive_channel_pk)
-    ids = batch_ids(queryset, cursor)
-
-    while ids:
-        update_verbose_name.apply_async((alert_receive_channel_pk, ids[0], ids[-1]), countdown=countdown)
-
-        cursor = ids[-1]
-        ids = batch_ids(queryset, cursor)
-        countdown += 1
-
-
-@shared_dedicated_queue_retry_task
-def update_verbose_name(alert_receive_channel_pk, alert_group_pk_start, alert_group_pk_end):
-    from apps.alerts.models import Alert, AlertGroup, AlertReceiveChannel
-
-    try:
-        alert_receive_channel = AlertReceiveChannel.objects_with_deleted.get(pk=alert_receive_channel_pk)
-    except AlertReceiveChannel.DoesNotExist:
-        task_logger.warning(f"AlertReceiveChannel {alert_receive_channel_pk} doesn't exist")
-        return
-
-    alert_groups = AlertGroup.all_objects.filter(pk__gte=alert_group_pk_start, pk__lte=alert_group_pk_end).only("pk")
-
-    # get first alerts in 2 SQL queries
-    alerts_info = (
-        Alert.objects.values("group_id")
-        .filter(group_id__gte=alert_group_pk_start, group_id__lte=alert_group_pk_end)
-        .annotate(first_alert_id=Min("id"))
-    )
-    alerts_info_map = {info["group_id"]: info for info in alerts_info}
-
-    first_alert_ids = [info["first_alert_id"] for info in alerts_info_map.values()]
-    first_alerts = Alert.objects.filter(pk__in=first_alert_ids).values("group_id", "raw_request_data")
-    first_alert_map = {alert["group_id"]: alert for alert in first_alerts}
-
-    template_manager = TemplateLoader()
-    web_title_template = template_manager.get_attr_template("title", alert_receive_channel, render_for="web")
-
-    for alert_group in alert_groups:
-        if web_title_template:
-            if alert_group.pk in first_alert_map:
-                raw_request_data = first_alert_map[alert_group.pk]["raw_request_data"]
-                verbose_name = apply_jinja_template(web_title_template, raw_request_data)[0] or None
-            else:
-                verbose_name = None
-        else:
-            verbose_name = None
-
-        alert_group.verbose_name = verbose_name
-
-    AlertGroup.all_objects.bulk_update(alert_groups, ["verbose_name"])
diff --git a/engine/apps/alerts/tests/test_default_templates.py b/engine/apps/alerts/tests/test_default_templates.py
index 259aa051..63cfd0b8 100644
--- a/engine/apps/alerts/tests/test_default_templates.py
+++ b/engine/apps/alerts/tests/test_default_templates.py
@@ -92,6 +92,7 @@ def test_render_group_data_templates(
     assert group_data.group_distinction == template_module.tests.get("group_distinction")
     assert group_data.is_resolve_signal == template_module.tests.get("is_resolve_signal")
     assert group_data.is_acknowledge_signal == template_module.tests.get("is_acknowledge_signal")
+    assert group_data.group_verbose_name == template_module.tests.get("group_verbose_name")
 
 
 def test_default_templates_are_valid():
diff --git a/engine/apps/api/serializers/alert_group.py b/engine/apps/api/serializers/alert_group.py
index f9ecf443..df5583c4 100644
--- a/engine/apps/api/serializers/alert_group.py
+++ b/engine/apps/api/serializers/alert_group.py
@@ -61,6 +61,7 @@ class AlertGroupListSerializer(EagerLoadingMixin, serializers.ModelSerializer):
             "pk",
             "alerts_count",
             "inside_organization_number",
+            "verbose_name",
             "alert_receive_channel",
             "resolved",
             "resolved_by",
diff --git a/engine/apps/api/views/alert_group.py b/engine/apps/api/views/alert_group.py
index 0d44e150..9fd72296 100644
--- a/engine/apps/api/views/alert_group.py
+++ b/engine/apps/api/views/alert_group.py
@@ -192,7 +192,7 @@ class AlertGroupView(
 
     filter_backends = [SearchFilter, filters.DjangoFilterBackend]
     # todo: add ability to search by templated title
-    search_fields = ["public_primary_key", "inside_organization_number", "verbose_name"]
+    search_fields = ["public_primary_key", "inside_organization_number"]
 
     filterset_class = AlertGroupFilter
 
diff --git a/engine/apps/api/views/alert_receive_channel_template.py b/engine/apps/api/views/alert_receive_channel_template.py
index b1fac13b..ff8cd923 100644
--- a/engine/apps/api/views/alert_receive_channel_template.py
+++ b/engine/apps/api/views/alert_receive_channel_template.py
@@ -2,7 +2,6 @@ from rest_framework import mixins, viewsets
 from rest_framework.permissions import IsAuthenticated
 
 from apps.alerts.models import AlertReceiveChannel
-from apps.alerts.tasks import update_verbose_name_for_alert_receive_channel
 from apps.api.permissions import MODIFY_ACTIONS, READ_ACTIONS, ActionPermission, AnyRole, IsAdmin
 from apps.api.serializers.alert_receive_channel import AlertReceiveChannelTemplatesSerializer
 from apps.auth_token.auth import PluginAuthentication
@@ -37,14 +36,9 @@ class AlertReceiveChannelTemplateView(
     def update(self, request, *args, **kwargs):
         instance = self.get_object()
         prev_state = instance.insight_logs_serialized
-        prev_web_title_template = instance.web_title_template
-
         result = super().update(request, *args, **kwargs)
-
         instance = self.get_object()
         new_state = instance.insight_logs_serialized
-        new_web_title_template = instance.web_title_template
-
         write_resource_insight_log(
             instance=instance,
             author=self.request.user,
@@ -52,8 +46,4 @@ class AlertReceiveChannelTemplateView(
             prev_state=prev_state,
             new_state=new_state,
         )
-
-        if new_web_title_template != prev_web_title_template:
-            update_verbose_name_for_alert_receive_channel.delay(instance.pk)
-
         return result
diff --git a/engine/apps/public_api/views/integrations.py b/engine/apps/public_api/views/integrations.py
index 5c5df6f3..36ef6ea3 100644
--- a/engine/apps/public_api/views/integrations.py
+++ b/engine/apps/public_api/views/integrations.py
@@ -5,7 +5,6 @@ from rest_framework.permissions import IsAuthenticated
 from rest_framework.viewsets import ModelViewSet
 
 from apps.alerts.models import AlertReceiveChannel
-from apps.alerts.tasks import update_verbose_name_for_alert_receive_channel
 from apps.auth_token.auth import ApiTokenAuthentication
 from apps.public_api.serializers import IntegrationSerializer, IntegrationUpdateSerializer
 from apps.public_api.throttlers.user_throttle import UserThrottle
@@ -59,27 +58,17 @@ class IntegrationView(
             raise NotFound
 
     def perform_update(self, serializer):
-        instance = serializer.instance
-
-        prev_state = instance.insight_logs_serialized
-        prev_web_title_template = instance.web_title_template
-
+        prev_state = serializer.instance.insight_logs_serialized
         serializer.save()
-
-        new_state = instance.insight_logs_serialized
-        new_web_title_template = instance.web_title_template
-
+        new_state = serializer.instance.insight_logs_serialized
         write_resource_insight_log(
-            instance=instance,
+            instance=serializer.instance,
             author=self.request.user,
             event=EntityEvent.UPDATED,
             prev_state=prev_state,
             new_state=new_state,
         )
 
-        if new_web_title_template != prev_web_title_template:
-            update_verbose_name_for_alert_receive_channel.delay(instance.pk)
-
     def perform_destroy(self, instance):
         write_resource_insight_log(instance=instance, author=self.request.user, event=EntityEvent.DELETED)
         instance.delete()
diff --git a/engine/config_integrations/alertmanager.py b/engine/config_integrations/alertmanager.py
index bfdcff2e..cb2fa9b6 100644
--- a/engine/config_integrations/alertmanager.py
+++ b/engine/config_integrations/alertmanager.py
@@ -116,6 +116,8 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
+group_verbose_name = "Incident"
+
 tests = {
     "payload": {
         "endsAt": "0001-01-01T00:00:00Z",
diff --git a/engine/config_integrations/elastalert.py b/engine/config_integrations/elastalert.py
index 73320d53..90e9bfcc 100644
--- a/engine/config_integrations/elastalert.py
+++ b/engine/config_integrations/elastalert.py
@@ -61,4 +61,6 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
+group_verbose_name = "Incident"
+
 example_payload = {"message": "This alert was sent by user for the demonstration purposes"}
diff --git a/engine/config_integrations/formatted_webhook.py b/engine/config_integrations/formatted_webhook.py
index 6847639f..6f712a23 100644
--- a/engine/config_integrations/formatted_webhook.py
+++ b/engine/config_integrations/formatted_webhook.py
@@ -50,6 +50,8 @@ resolve_condition = '{{ payload.get("state", "").upper() == "OK" }}'
 
 acknowledge_condition = None
 
+group_verbose_name = web_title
+
 example_payload = {
     "alert_uid": "08d6891a-835c-e661-39fa-96b6a9e26552",
     "title": "TestAlert: The whole system is down",
diff --git a/engine/config_integrations/grafana.py b/engine/config_integrations/grafana.py
index 4feefd61..383390c4 100644
--- a/engine/config_integrations/grafana.py
+++ b/engine/config_integrations/grafana.py
@@ -143,6 +143,10 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
+group_verbose_name = """\
+{{ payload.get("ruleName", "Incident") }}
+"""
+
 tests = {
     "payload": {
         "endsAt": "0001-01-01T00:00:00Z",
@@ -253,6 +257,7 @@ tests = {
     "group_distinction": "c6bf5494a2d3052459b4dac837e41455",
     "is_resolve_signal": False,
     "is_acknowledge_signal": False,
+    "group_verbose_name": "Incident",
 }
 
 # Miscellaneous
diff --git a/engine/config_integrations/grafana_alerting.py b/engine/config_integrations/grafana_alerting.py
index e8942b1e..ae07e12e 100644
--- a/engine/config_integrations/grafana_alerting.py
+++ b/engine/config_integrations/grafana_alerting.py
@@ -120,6 +120,8 @@ resolve_condition = """\
 
 acknowledge_condition = None
 
+group_verbose_name = "Incident"
+
 tests = {
     "payload": {
         "endsAt": "0001-01-01T00:00:00Z",
diff --git a/engine/config_integrations/heartbeat.py b/engine/config_integrations/heartbeat.py
index e339b56f..f051a44c 100644
--- a/engine/config_integrations/heartbeat.py
+++ b/engine/config_integrations/heartbeat.py
@@ -26,4 +26,6 @@ resolve_condition = '{{ payload.get("is_resolve", False) == True }}'
 
 acknowledge_condition = None
 
+group_verbose_name = '{{ payload.get("title", "Title") }}'
+
 example_payload = {"foo": "bar"}
diff --git a/engine/config_integrations/inbound_email.py b/engine/config_integrations/inbound_email.py
index 4ecac8e4..b934e35a 100644
--- a/engine/config_integrations/inbound_email.py
+++ b/engine/config_integrations/inbound_email.py
@@ -49,3 +49,5 @@ grouping_id = '{{ payload.get("title", "")}}'
 resolve_condition = '{{ payload.get("state", "").upper() == "OK" }}'
 
 acknowledge_condition = None
+
+group_verbose_name = web_title
diff --git a/engine/config_integrations/kapacitor.py b/engine/config_integrations/kapacitor.py
index 3d761766..d5f013fe 100644
--- a/engine/config_integrations/kapacitor.py
+++ b/engine/config_integrations/kapacitor.py
@@ -56,6 +56,8 @@ resolve_condition = '{{ payload.get("level", "").startswith("OK") }}'
 
 acknowledge_condition = None
 
+group_verbose_name = '{{ payload.get("id", "") }}'
+
 example_payload = {
     "id": "TestAlert",
     "message": "This alert was sent by user for the demonstration purposes",
diff --git a/engine/config_integrations/maintenance.py b/engine/config_integrations/maintenance.py
index d27405ef..957e53e9 100644
--- a/engine/config_integrations/maintenance.py
+++ b/engine/config_integrations/maintenance.py
@@ -49,3 +49,5 @@ grouping_id = None
 resolve_condition = None
 
 acknowledge_condition = None
+
+group_verbose_name = "Incident"
diff --git a/engine/config_integrations/manual.py b/engine/config_integrations/manual.py
index fdcaadaa..43f4852b 100644
--- a/engine/config_integrations/manual.py
+++ b/engine/config_integrations/manual.py
@@ -58,3 +58,5 @@ grouping_id = """{{ payload }}"""
 resolve_condition = None
 
 acknowledge_condition = None
+
+group_verbose_name = web_title
diff --git a/engine/config_integrations/slack_channel.py b/engine/config_integrations/slack_channel.py
index cd8ef14f..d01c186b 100644
--- a/engine/config_integrations/slack_channel.py
+++ b/engine/config_integrations/slack_channel.py
@@ -39,4 +39,6 @@ resolve_condition = None
 
 acknowledge_condition = None
 
+group_verbose_name = '<#{{ payload.get("channel", "") }}>'
+
 source_link = '{{ payload.get("amixr_mixin", {}).get("permalink", "")}}'
diff --git a/engine/config_integrations/webhook.py b/engine/config_integrations/webhook.py
index 4a3b0b73..113efc56 100644
--- a/engine/config_integrations/webhook.py
+++ b/engine/config_integrations/webhook.py
@@ -60,4 +60,6 @@ resolve_condition = """\
 {%- endif %}"""
 acknowledge_condition = None
 
+group_verbose_name = web_title
+
 example_payload = {"message": "This alert was sent by user for the demonstration purposes"}
diff --git a/engine/settings/prod_without_db.py b/engine/settings/prod_without_db.py
index fe99bed1..88261cbb 100644
--- a/engine/settings/prod_without_db.py
+++ b/engine/settings/prod_without_db.py
@@ -139,8 +139,6 @@ CELERY_TASK_ROUTES = {
     "apps.schedules.tasks.drop_cached_ical.drop_cached_ical_for_custom_events_for_organization": {"queue": "critical"},
     "apps.schedules.tasks.drop_cached_ical.drop_cached_ical_task": {"queue": "critical"},
     # LONG
-    "apps.alerts.tasks.alert_group_verbose_name.update_verbose_name_for_alert_receive_channel": {"queue": "long"},
-    "apps.alerts.tasks.alert_group_verbose_name.update_verbose_name": {"queue": "long"},
     "apps.alerts.tasks.check_escalation_finished.check_escalation_finished_task": {"queue": "long"},
     "apps.grafana_plugin.tasks.sync.start_sync_organizations": {"queue": "long"},
     "apps.grafana_plugin.tasks.sync.sync_organization_async": {"queue": "long"},
diff --git a/grafana-plugin/src/models/alertgroup/alertgroup.types.ts b/grafana-plugin/src/models/alertgroup/alertgroup.types.ts
index d704c34e..8f5e231b 100644
--- a/grafana-plugin/src/models/alertgroup/alertgroup.types.ts
+++ b/grafana-plugin/src/models/alertgroup/alertgroup.types.ts
@@ -72,6 +72,7 @@ export interface Alert {
   silenced_until: string;
   started_at: string;
   last_alert_at: string;
+  verbose_name: string;
   dependent_alert_groups: Alert[];
   status: IncidentStatus;
   short?: boolean;