diff --git a/CHANGELOG.md b/CHANGELOG.md
index 0e58114a..a3737757 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,6 +5,12 @@ All notable changes to this project will be documented in this file.
 The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/),
 and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
 
+## Unreleased
+
+### Changed
+
+- Removed url from sms notification, changed format ([2317](https://github.com/grafana/oncall/pull/2317))  
+
 ## v1.3.4 (2023-07-05)
 
 ### Added
diff --git a/engine/apps/alerts/incident_appearance/renderers/sms_renderer.py b/engine/apps/alerts/incident_appearance/renderers/sms_renderer.py
index 13924771..fe533fc4 100644
--- a/engine/apps/alerts/incident_appearance/renderers/sms_renderer.py
+++ b/engine/apps/alerts/incident_appearance/renderers/sms_renderer.py
@@ -18,17 +18,9 @@ class AlertGroupSmsRenderer(AlertGroupBaseRenderer):
     def render(self):
         templated_alert = self.alert_renderer.templated_alert
         title = str_or_backup(templated_alert.title, DEFAULT_BACKUP_TITLE)
-        if self.alert_group.channel.organization.slack_team_identity and (
-            permalink := self.alert_group.slack_permalink
-        ):
-            incident_link = permalink
-        else:
-            incident_link = self.alert_group.web_link
         return (
-            f"You are invited to check an incident #{self.alert_group.inside_organization_number} with title "
-            f'"{title}" in Grafana OnCall organization: "{self.alert_group.channel.organization.stack_slug}", '
-            f"alert channel: {self.alert_group.channel.short_name}, "
-            f"alerts registered: {self.alert_group.alerts.count()}, "
-            f"{incident_link}\n"
-            f"Your Grafana OnCall <3"
+            f"Grafana OnCall: Alert group #{self.alert_group.inside_organization_number}"
+            f'"{title}" from stack: "{self.alert_group.channel.organization.stack_slug}", '
+            f"integration: {self.alert_group.channel.short_name}, "
+            f"alerts registered: {self.alert_group.alerts.count()}."
         )
diff --git a/grafana-plugin/src/components/AlertTemplates/CommonAlertTemplatesForm.config.ts b/grafana-plugin/src/components/AlertTemplates/CommonAlertTemplatesForm.config.ts
index 7f29ad5f..5ba03ec9 100644
--- a/grafana-plugin/src/components/AlertTemplates/CommonAlertTemplatesForm.config.ts
+++ b/grafana-plugin/src/components/AlertTemplates/CommonAlertTemplatesForm.config.ts
@@ -45,8 +45,9 @@ export const commonTemplateForEdit: { [id: string]: TemplateForEdit } = {
   },
   sms_title_template: {
     name: TemplateOptions.SMS.key,
-    displayName: 'SMS title',
-    description: '',
+    displayName: 'Sms title',
+    description:
+      "Result of this template will be used as title of SMS message. Please don't include any urls, or phone numbers, to avoid SMS message being blocked by carriers.",
     type: 'plain',
   },
   phone_call_title_template: {